Allphones Arena today agreed to a major supplier sponsorship with Leading Ice Cream supplier, Nestle Peters.
Details of the sponsorship were announced by venue General Manager, Paul Sergeant.
Mr Sergeant said the sponsorship extended Nestle Peters’ tenure as the official Ice Cream supplier at Allphones Arena for an additional 3 years saying “This is an exciting arrangement for both parties”.
Nestle Peters Ice Cream Sales Manager, Rani Dennaoui said “We are excited to be able to extend our business partnership with Allphones Arena for another 3 years.
Our partnership has been growing every year, however this year we have experienced significant growth due to some creative and unique promotions and activations at the venue.
Working closely with the team at Allphones Arena has enabled Nestle Peters to take Ice Cream sales to a level never reached before”.
“We are entering into a new era of sponsorship with Nestle Peters that has seen us increase their year to date sales 180% by working together to implement some of the most innovative activations relating to ice cream I have ever seen,” Mr Sergeant added.
Allphones Arena will now have a permanent Ice Cream Parlour located on level 3 of the venue. The parlour will carry the traditional Scoops range, while also offering the more up-market offering of Nestle Peters Connoisseur range in both cups and cones. This is a first for a venue of this size anywhere in Australia. In addition, there will be a series of activations during the course of each year that ‘fit’ with an events audience demographic and there will be a more robust approach to mobile vending.
“Allphones Arena patrons consistently demonstrate they are prepared to pay for Premium quality food and beverages when attending events and we believe this partnership provides them a standard to which they have come to expect.
“We need to ensure our patrons they are receiving value for money as part of their total event experience and this agreement will help us deliver that objective,” Mr Sergeant said.