The oven took over 6 weeks to build and is a staggering 4m x 4m in diameter (weighing in at 10 tonne) with an internal cooking space of 2.1m x 2.7m. Heating the oven takes 100kg of wood per day, 7 hours to reach the required temperature of 500º Celsius (932º Fahrenheit) and takes ten full days to fully cool down.
At today’s launch naming rights sponsor, Allphones, bought the full first Colossus pizza out of the oven for $600.00 with the money going to Allphones Arena’s chosen charities – Australian Children’s Music Foundation (ACMF) and burns victim, Amanda Wright.
Shaun Colligan, Allphones’ CEO, said “The pizza is a an innovative first for any venue in the world, and highlights why Allphones have aligned their brand with the Arena - we are similar companies that think outside of the square and are continually looking for ways to engage with and provide patrons with unique offerings. Allphones are ecstatic to be able to purchase the first pizza knowing that ALL the funds will going to the Arena’s nominated charities”.
Allphones Arena General Manager, Paul Sergeant, said “The WOW factor when you first see Colossus highlights what a night at Allphones Arena is all about. We give people reason to cheer because attending an event or show is fun, exciting and memorable. People walk away buzzing with excitement having had a wonderful experience. Not only is it a sight to behold, Colossus is a truly great tasting pizza”.
Allphones Arena patrons will be able to purchase individual slices at all events at the Arena. Pizza fans will also have the opportunity of pre-ordering a Colossus, with their own choice of toppings, at any event for $600.00.
Mark Wright, Allphones Arena’s Executive Chef, said “Colossus is the largest single food item that I’ve ever been involved with and it’s not as scary as it sounds! It took us over a dozen recipes to get the dough right (with enough elasticity) then numerous cook-offs to fine tune the required amounts of topping and timings. Each slice of Colossus is a meal in itself packed with fresh ingredients”.
Earlier today Jim Beam Global joined in the fun and are offering a Man vs. Pizza challenge with a prize for any team of four (4) who pre-order and devour a whole pizza!** Every team who manages to beat Colossus, Jim Beam will give them four (4) tickets to every Allphones Arena show for the following 12 months.
Allphones Arena is managed by AEG Ogden, the leading venue management company in the Asia Pacific region.
* 2 days proving the base, 20 minutes to roll it out, 10 minutes for toppings and 8 minutes to cook.
** For a limited time only.