Allphones Arena today agreed to a major supplier sponsorship with Masterfoods Sauces.
Details of the sponsorship were announced by venue General Manager, Paul Sergeant.
Mr Sergeant said the three year sponsorship entitled Masterfoods Sauces to be the official condiment supplier at Allphones Arena.
“This is an exciting arrangement for both parties.
“Allphones Arena was recently ranked by number two in the world by leading industry magazine Venues Today for venues with a capacity of more than 15,000 people.
“A key criteria in these rankings is ticket sales. Allphones Arena has kicked some serious goals in the number and quality of shows it has presented in the past 12 months, which has been acknowledged by the number of patrons who have attended these shows.
“This level of exposure, both at the point of sale and branding around the venue, can only help in awareness and sales of Masterfoods Sauces going forward,” Mr Sergeant said.
Mars Food Australia's National Manager - Food Service, Nathan Willoughby comments "Masterfoods is genuinely excited by this sponsorship deal. Our Squeeze On range is innovative and offers consumers a tasty, healthy, and convenient substitute to bulk sauce, and will assist to ensure Allphones Arena's patrons are provided with a quality food offering.
"To partner with a key venue that understands its patrons, and is consistently at the top of its game in terms of the complete package offered to its patrons is perfect for our brand. We congratulate Allphones Arena on the number two ranking and are looking forward to them going one better in the next survey."
Mr Sergeant said Allphones Arena would now carry four squeeze sauce options of tomato, mustard, BBQ and a fourth “interchangeable” option to complement the range of hot food products on sale as per an event demands. Other Masterfoods products where appropriate, would also be incorporated into the corporate menus.
“Allphones Arena patrons consistently demonstrate they are prepared to pay for premium quality food and beverages when attending events.
“We need to ensure they are receiving value for money as part of their total event experience and this agreement will help us deliver that objective,” Mr Sergeant said.