News – Qudos Bank Arena

Delivering tailored cultural experiences across events drives record success

Sydney, 6 December, 2024 – Qudos Bank Arena, owned by TEG and Managed by ASM Global, Australasia’s largest and most diverse indoor entertainment Arena, has revolutionised its approach to the delivery of customised and inclusive experiences for multicultural audiences with the assistance of leading multicultural agency, CulturalPulse. Together, they are setting a new standard in audience engagement through segmented marketing strategies and culturally customised communications, targeting Australia’s growing and diverse diaspora communities.

Over the past 18 months, Qudos Bank Arena has hosted a series of concerts featuring high-profile international artists from K-Pop, to Mando Pop, Indian Hip-Hop / Pop and to Reggaeton. These events, while in high demand with premium ticket prices, previously resulted in lower-than-average Net Promoter Scores (NPS) and food and beverage sales. Recognising the need for a new, culturally focused approach, Qudos Bank Arena has engaged CulturalPulse to deliver cultural advice, audience insights and tailored, culturally sensitive customer experiences and marketing content to meet the needs of its diverse audiences.

Why has Qudos Bank Arena pivoted to become a ‘venue of choice’ for multicultural patrons?

Ticket prices for multicultural acts are on average higher than the Arena’s overall average for concerts.
Multicultural events account for 14% of Qudos Bank Arena’s concert performances, with acts like aespa, Joker Xue, and Diljit Dosanjh attracting high-value audiences.
Multicultural events make up 4 of the top 10 concerts by average ticket price, yet NPS scores tracking customer satisfaction for these events were found to be lagging as much as 90% below average.
Food and beverage options were not meeting diverse tastes with spend at multicultural events was 65% lower than the average across all events.

Addressing the challenge through a culturally customised pilot

In response, Qudos Bank Arena and CulturalPulse launched a strategic program to enhance audience engagement through a mix of customised communications and segmented marketing, driving deeper connections with culturally specific communities. This includes adapting event experience communications and customer service staff that align to multicultural audiences, direct engagement with cultural leaders and influencers for corporate hospitality offerings, and customer service messaging into the primary languages of key audience groups, such as Mandarin, Hindi, Korean, and Punjabi.

Terrence Trujillo, Director of Commercial, Qudos Bank Arena, said: “By collaborating with CulturalPulse, Qudos Bank Arena has enhanced its multicultural event offerings, ensuring an inclusive and exceptional experience for diverse audiences. Our tailored communications, services, and products now better meet the unique needs of multicultural customers, fostering a welcoming environment for all.”

Steve Hevern, General Manager, Qudos Bank Arena said: “Qudos Bank Arena has recently celebrated 25 years of delivering diverse and exciting content to the community. In recent years we have been thrilled to welcome new and diverse audiences that have been in attendance for multicultural events, reflecting Sydney’s growing status as a vibrant, international city. To meet the evolving needs of these customers, we are committed to providing tailored services that ensure an exceptional experience for all who visit the Arena.”

Kate Watson, Marketing Manager, TEG Live said, “TEG Live would like to recognise Qudos Bank Arena for its exceptional commitment to engaging with multicultural audiences and supporting inclusivity in the entertainment sector. During our collaboration on the aespa: Synk Parallel Line tour, the team exhibited a strong dedication to creating an inclusive experience for all K-POP fans. They proactively worked with a specialist agency to broaden the reach and engagement of our ticket sales campaign, effectively connecting with diverse multicultural audiences, and showcasing the universal appeal of K-pop. We look forward to partnering with the Qudos Bank Arena team on future events that celebrate diversity and highlight the power of music in bringing people together.”

Customising communications for maximum impact

Through the collaboration with CulturalPulse, Qudos Bank Arena has already implemented a range of tactics to address the needs of its multicultural audiences, including:

Community engagement and Corporate Partnerships: Qudos Bank Arena has hosted prominent members of the multicultural business community in corporate suites, introducing them to the Arena’s offerings, which has led to new corporate relationships and opportunities for future event sponsorships.

Segmented marketing campaigns: Targeted digital marketing strategies for each cultural segment, driven by key insights have been innovative in the field and resulted in higher positive sentiment for ticket holders. For example, 86% of aespa attendees found translated newsletters “Helpful” and “Culturally Inclusive”, compared to 58% of Arijit Singh attendees. Food options were more widely consumed at the Arijit Singh event (52%) than aespa (36%), despite lower awareness at the latter. While QR codes had limited usage, 89% of aespa attendees found them “Helpful”, and 75% rated them as “Culturally Inclusive”. These campaigns enhance engagement and inclusivity across diverse audiences.

Targeted and audience-led media approach – Utilising the CulturalPulse media and amplification network, the marketing campaign that reached Korean audiences led to 2,134 clicks to the website and increased ticket sales by 43% in 4 weeks.

Tailored food and beverage offerings: Culturally specific menus, such as the Indian Tasting Box, which sold over 1,173 units at Arijit Singh’s concert, marking an 81% increase in sales compared to previous Indian events.

Bi-lingual customer service and content: In-language customer service representatives were deployed at key multicultural events, and bi-lingual video content with subtitles was produced to ensure seamless communication with audiences from diverse backgrounds.

Customising communications for maximum impact

Through the collaboration with CulturalPulse, Qudos Bank Arena has already implemented a range of tactics to address the needs of its multicultural audiences, including:

Segmented marketing campaigns: Targeted digital marketing strategies for each cultural segment, driven by key insights have been innovative in the field and resulted in higher positive sentiment for ticket holders. For example, 86% of aespa attendees found translated newsletters “Helpful” and “Culturally Inclusive”, compared to 58% of Arijit Singh attendees. Food options were more widely consumed at the Arijit Singh event (52%) than aespa (36%), despite lower awareness at the latter. While QR codes had limited usage, 89% of aespa attendees found them “Helpful”, and 75% rated them as “Culturally Inclusive”. These campaigns enhance engagement and inclusivity across diverse audiences.

Targeted and audience-led media approach – Utilising the CulturalPulse media and amplification network, the marketing campaign that reached Korean audiences led to 2,134 clicks to the website and increased ticket sales by 43% in 4 weeks.

Tailored food and beverage offerings: Culturally specific menus, such as the Indian Tasting Box, which sold over 1,173 units at Arijit Singh’s concert, marking an 81% increase in sales compared to previous Indian events.

Bi-lingual customer service and content: In-language customer service representatives were deployed at key multicultural events, and bi-lingual video content with subtitles was produced to ensure seamless communication with audiences from diverse backgrounds.

Community engagement and Corporate Partnerships: Qudos Bank Arena has hosted prominent members of the multicultural business community in corporate suites, introducing them to the Arena’s offerings, which has led to new corporate relationships and opportunities for future event sponsorships.

Revolutionising the customer experience for Multicultural audiences

CulturalPulse’s proprietary audience insights platform, AskGenie, played a pivotal role in analysing customer data and identifying opportunities to improve NPS and food and beverage sales. Through gap analysis and culturally tailored customer journey mapping, Qudos Bank Arena has seen a marked increase in customer satisfaction, driving repeat business and elevating its status as the multicultural venue of choice.

“What we’ve done is bring a real sense of connection to the venue, for both the artists and their fans,” said Reg Raghavan, Founder and CEO at CulturalPulse.

“Understanding the unique needs of these audiences through data-driven insights has enabled Qudos Bank Arena to create experiences that resonate deeply, both emotionally and culturally.”

The Results: A new standard in Multicultural event success

Since launching the program, Qudos Bank Arena has seen transformative results across all key metrics:
– 72% increase in NPS and second-highest NPS of 2023 for Joker Xue and 140% increase compared to other comparative shows.

– 33% increase in food and beverage spend

– 43% uplift in ticket sales for aespa, supported by a culturally targeted marketing campaign.

– 72% respondents rated the translated event information email “culturally inclusive”.

– Stronger relationships with multicultural media and corporate communities, opening doors to potential partnerships and sponsorships in the future.

Looking Ahead: Positioning Qudos Bank Arena as a Multicultural Leader

Qudos Bank Arena’s partnership with CulturalPulse is more than just a one-off marketing campaign—it’s a long-term strategy that positions the Arena as a leader in multicultural experiences. By continuing to invest in customised communication and event activities, Qudos Bank Arena aims to become the premier destination for international acts looking to connect with Australia’s vibrant and diverse communities.

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ABOUT QUDOS BANK ARENA
Qudos Bank Arena is Australasia’s 1# and largest indoor entertainment arena, located in Sydney Olympic Park. As a world-class venue, it hosts concerts, sports events, comedy and family entertainment experiences, attracting over 1 million patrons annually.

ABOUT CULTURALPULSE
CulturalPulse is Australia’s leading multicultural audience insights, strategy, and marketing agency. With expertise across major events like the FIFA Women’s World Cup and Cricket World Cup, CulturalPulse helps brands unlock growth through culturally tailored marketing and communication strategies.

ACKNOWLEDGEMENT OF COUNTRY
Qudos Bank Arena acknowledges that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories.

ABOUT ASM GLOBAL
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of over 400 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

ASM GLOBAL (APAC and MENA)
From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes:

– Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
– Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur;
– Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrainand Riyadh;
– Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth
– King Abdullah Financial District Conference Center, Riyadh
– Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com

ABOUT TEG 
TEG is a global leader in live entertainment, ticketing, digital and data which sits at the heart of the live event experience for millions of fans. TEG operates globally and includes TEG Live, TEG Sport, TEG Rugby Live, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR, Laneway Festival, Handsome Tours, TEG Lifelike Touring, TEG TES Live, TEG Europe, TEG Asia, TEG North America, Qudos Bank Arena, Ticketek, Ovation, FAN+, VIP NOW and SXSW Sydney.

25 years. 15 million fans. 1,800 shows – Qudos Bank Arena has been bringing world-class live entertainment to Sydney for a quarter of a century and it is celebrating the milestone with a stunning calendar of Events.

Today, Qudos Bank Arena, Australia’s largest and most diverse indoor venue celebrates 25 years as a world-class Sydney landmark within the Live Entertainment Industry.

Since opening on 6 November 1999, the 21,000 capacity indoor Arena was purposely built to house the Sydney 2000 Olympic & Paralympic Games. Since then, more than 15 million patrons have passed through the doors of Qudos Bank Arena, of what has now become a core hub of social activity in Greater Sydney.

Qudos Bank Arena is regularly recognised as a top-performing Global Arena and has been awarded the top 26th performing Arena in Billboard Magazine’s Mid-Year 2024 ranking for Venues with a capacity of 15,000 or more.

Owned by TEG and proudly operated by ASM Global, the Arena also hosts multiple sporting events, conferences, community, and charity events.

Chair of Qudos Bank Arena and TEG Group Chief Executive, Geoff Jones said of the 25 year milestone “We are incredibly proud to celebrate the significant milestone of Australia’s #1 Arena.

“Over the past 25 years, Qudos Bank Arena has grown to become an iconic venue, not just in Australia, but globally. Some of the biggest names in Live Entertainment and Sport have played in the Arena, which have all no doubt left an indelible mark on attendees over the years.

“As we reflect on QBA’s incredible history, we look forward to continuing to host the biggest names in the Entertainment Industry and creating memorable experiences for fans from around the globe.”

ASM Global APAC Chairman and Chief Executive, Harvey Lister AM, said that “Qudos Bank Arena is one of the most important venues in our portfolio of facilities, particularly as the Venue came under our management when it was in serious stress and I look back today and see that turnaround being amongst the most significant that I have ever heard of in our industry, and anywhere in the world.

“Qudos Bank Arena is regularly in the top 10 in entertainment ticket sales for any large indoor Arena anywhere in the world, and it’s known globally. The Venue has become much used and much loved by the people of Sydney.”

Qudos Bank Arena General Manager, Steve Hevern, said “With Qudos Bank Arena hosting so many of Sydney’s memorable entertainment events over the past 25 years, just about everyone has their own special memories here.

“The diverse line-up of events that we have confirmed for late 2024 and 2025 will deliver entertainment for everyone in our community, whether that be sport, music, comedy and / or family events. We look forward to hosting all types of genres as we celebrate the Arena’s 25^th anniversary.”ASM Global Group Director of Arenas, Tim Worton said “Qudos Bank Arena (QBA) is one of ASM Global’s most significant venues. It is high profile, globally recognised and a highly respected arena. QBA features regularly in charts for Billboard and Pollstar for ticket sales results, as one of the world’s most successful venues. ASM Global is immensely proud of the Arena.”

Over the past 25 years’ Qudos Bank Arena (originally known as the Sydney SuperDome) has hosted the crème de la crème of the live music industry, with the roll call reading like a who’s who of global music icons, including The Rolling Stones, Elton John, Prince, Taylor Swift, Madonna, Kylie Minogue, Stevie Wonder, Rod Stewart, Bruce Springsteen, Roger Waters, Lady Gaga, Mötley Crüe, Kendrick Lamar, Andrea Bocelli, Metallica, Justin Bieber, Carl Barron, Kiss, Michael McIntyre, Coldplay, Disney On Ice, Michael Bublé, Cirque Du Soleil, P!nk, Eagles, The Wiggles, Beyoncé, Bring Me The Horizon, Gorillaz, Mrs Brown’s Boys, Bruno Mars, Fred again.., UFC 293 and WWE.

Pictures courtesy of The Daily Telegraph, Sydney

The Arena is home to the Sydney Kings in the NBL and the Sydney Flames in the WNBL. The Venue has also hosted the Sydney Swifts’ Super Netball games, the 2015 Netball World Cup, 2018 Invictus Games, the 2022 FIBA Women’s World Cup Basketball, and many major Boxing and UFC Events.

In 2001, the Arena also hosted the ATP World Tour Tennis Masters Cup Finals, with Australia’s World No.1 Lleyton Hewitt winning the men’s tournament.

The Sydney Kings will play 14 home games at Qudos Bank Arena in the 2024/25 National Basketball Season, including numerous double-headers alongside the Flames.

Sydney Kings Head Coach, Brian Goorjian said “As a club, we congratulate Qudos Bank Arena on their 25^th anniversary and thank them for playing a role in our two most recent NBL championships. We thoroughly enjoy all our amazing game days there and can’t wait to create many more everlasting memories this season inside Qudos Bank Arena.”

Qudos Bank Chief Executive Officer, Brendan Wright said “On behalf of Qudos Bank I would like to congratulate the Arena on the 25 year milestone the achievements of the past 25 years and the commitment to the community. Qudos Bank have been proud sponsors of the Arena since 2016.

“Our longstanding sponsorship has allowed us to support countless events and create memorable experiences for fans and families. Thank you to everyone who has been part of this journey.”

Qudos Bank Arena General Manager, Steve Hevern, added “at the end of the day, this magnificent Arena was built for the people of NSW, initially to host the Sydney 2000 Olympic & Paralympic Games, and it remains ‘The People’s Arena’ to this day, and we are hopeful that this will remain the case for a very long time to come.”

Qudos Bank Area will also play host to Taiwanese singer, songwriter and actor, Eric Chou (10 November), South African comedian, Trevor Noah (20 November), the NSW Schools Spectacular (29 – 30 November), US rock band, The Killers (6-7 December), Australian children’s music group, The Wiggles (14 December), hip-hop sensation, Childish Gambino (4-5 February), singer-songwriter, Billie Eilish (24-28 February), global icon, Kylie Minogue (1-3 March), country music king, Chris Stapleton (4-5 March) and pop powerhouse, Dua Lipa (26-29 March), pop superstar, Katy Perry (9-10 June) and the return of Australian rock legends, Cold Chisel celebrating their 50^th Anniversary Tour (16 November and 4 December).

See the full Qudos Bank Arena Entertainment Calendar here!

ACKNOWLEDGEMENT OF COUNTRY
Qudos Bank Arena acknowledge that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories.

ASM GLOBAL (APAC and MENA)

From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes:

Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur;
Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrainand Riyadh;
Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth
King Abdullah Financial District Conference Center, Riyadh
Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.

Qudos Bank Arena is calling for expressions of interest from suitably qualified security service providers to deliver security services at the Arena.

The required services which will need to be delivered under this agreement are as follows:

Event Security (Security Guard services including but not limited to Crowd Control, Access Control, Bag and Patron Screening);
Non-Event Day Services;
Security Control Room Operations;
Vehicle Access and Traffic Control Services;
Responsible Service of Alcohol (RSA) Officers; and
Other roles as required.

To express your interest, please email procurement@qudosbankarena.com.au

Submissions close 5pm Monday 14 October 2024.

Qudos Bank Arena (QBA), owned by TEG and proudly managed by ASM Global embraces its corporate social responsibility (CSR) and recognises the opportunity that we have to make a genuine difference in our community. As a commitment to our social responsibility, Qudos Bank Arena has promoted mental health, sustainability and granting wishes to sick children through our CSR partners Foodbank NSW & ACT, Gotcha4Life and Starlight Children’s Foundation. These partnerships give back to the community, reduce environmental impact, and create a workplace culture that values diversity and inclusion.

Over the past financial year, the Arena has contributed over $80,000 through cloaking funds and in-kind value-add initiatives. These efforts include donating event tickets, providing staff volunteers, offering food donations, and more to our CSR partners.

Qudos Bank Arena also joined ASM Global’s Month of giving for Support Act’s Ausmusic T-Shirt Day on 30 November 2023. This involved encouraging staff to wear their favourite Australian artist band shirts for the day and donate. Additionally, Qudos Bank Arena contributed a donation to Support Act as part of this initiative.

Steve Hevern, General Manager of Qudos Bank Arena, said: “Qudos Bank Arena is deeply committed to driving improved change within our Greater Sydney community through our focused CSR initiatives.

“We are thrilled to continue our partnerships with Foodbank NSW & ACT, Gotcha4Life and Starlight Children’s Foundation. These organisations align with our business values and promise to create a lasting and positive impact in and around the community in which we operate.

“The past 12 months have featured a whirlwind of events and activity at Qudos Bank Arena, and we are grateful to have had the opportunity to make a difference in our community through our CSR initiatives.”

Foodbank NSW & ACT Partnership

Qudos Bank Arena’s collaboration with Foodbank NSW & ACT focuses on addressing food waste and insecurity in the region.

In the past year 899kg of surplus food was donated to support Foodbank’s mission.

On two occasions QBA staff volunteered to pack food at the Foodbank NSW & ACT distribution centre including packing 591 Christmas hampers in October 2023 totalling 8,535 kilograms of food and packing 4,080 food items and packing 3,000 loaves of bread, equivalent to 2,100kg in June 2024.

John Robertson, CEO of Foodbank NSW & ACT, highlighted the partnership’s importance: “Foodbank NSW & ACT is proud to partner with Qudos Bank Arena and we thank Qudos Bank Arena for their commitment to helping feed hungry Aussies. We continue to work together to reduce food waste by redirecting surplus food from every major event at the Arena to people in our communities who need it most.

“We are excited to continue this fantastic partnership with Qudos Bank Arena which is making a real difference to the lives of Aussies who are doing it tough in communities across NSW and the ACT”.

Gotcha4Life Partnership

The partnership with Gotcha4Life aims to improve mental health and wellbeing within the community. Founded by Gus Worland, Gotcha4Life focuses on inspiring and enabling people to build their mental fitness through their preventative mental health programs, campaigns and initiatives and resources like the Mental Health Gym to learn the skills to navigate life’s ups and downs. This partnership, launched in October 2023, includes initiatives such as mental fitness workshops for Qudos Bank Arena staff.

Belinda Elworthy, Gotcha4Life CEO, said: “Gotcha4Life’s partnership with Qudos Bank Arena is one we value immensely. Qudos Bank Arena’s commitment recognises the importance of supporting the mental fitness and wellbeing of their employees, and we look forward to continuing our work together with the Qudos Bank Arena team”.

Starlight Children’s Foundation Partnership

There is no greater thrill than bringing cheer to young people doing it tough. Since 2017, Qudos Bank Arena has maintained a meaningful partnership with the Starlight Children’s Foundation, dedicated to bringing happiness to seriously ill children and their families. Their contributions have totalled $110,000, supporting various events and fulfilling special wishes, such as 2-year-old Harry’s wish at The Wiggles concert in December 2023 (see photo below).  

Harry’s Mum Emma said: “The Wiggles were a big part of Harry’s hospital journey, so for us to have this special time together on his Starlight Wish doing something that brings him so much joy – there’s nothing like it.

“We are so appreciative for the incredible experience – watching the show, singing along to his favourite songs, and then a VIP meet-and-greet with his heroes – it was an experience we will treasure forever.” 

Qudos Bank Arena’s recent donation to the Starlight Children’s Foundation and will now act as a matched giving partner for their Spring Appeal this October. Starlight’s Spring Appeal aims to raise over $100,000 to help make hospital a happy place for seriously ill children. With Qudos Bank Arena’s support, every donation made between 15 – 23 October will be matched, enabling donors to double their impact for sick kids facing unimaginable challenges.

Louise Baxter, Starlight CEO said: “There is so much great synergy between Starlight and Qudos Bank Arena. At Starlight we seek to brighten the lives of seriously ill children, and it is only through the generosity of partners like Qudos Bank Arena we are able to replace pain and fear with fun, laugher and joy.   

“Qudos Bank Arena is a spectacular venue with a wonderful team who are passionate about creating exceptional experiences. Seriously ill children and their families have enjoyed the joy and happiness of so many wonderful events and entertainments at Qudos Bank Arena, and we’re so thankful for their continuous support.” 

The ASM Global team at Qudos Bank Arena team looks forward to another big 12 months of helping where we can through our CSR initiatives program.

ABOUT ASM GLOBAL

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.
Follow us on Facebook, Instagram, LinkedIn and X. Visit asmglobal.com

ASM GLOBAL (ASIA PACIFIC)

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction) and UOB Live, Bangkok; Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain;
Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain and Riyadh;
Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and a part ownership of VenuesLive, the operator of Optus Stadium, Perth
King Abdullah Financial District Conference Center, Riyadh
Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com

ABOUT TEG
TEG is a global leader in Live Entertainment, Ticketing and Technology. Every day TEG connects fans to experiences and customers with brands. We are proud partners of some of the world’s largest and most iconic venues as well as leading event promoters globally. TEG operates worldwide out of seven country offices and includes Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix, TEG Live, TEG Dainty, TEG Sport, TEG Van Egmond, Laneway Festival, Handsome Tours, SXSW Sydney, TEG Theatrical, MJR Presents, TEG Lifelike Touring, TEG TES Live, Brickman, TEG Rockefeller, Rugby Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.

Qudos Bank Arena is Sydney’s beating heart of live entertainment. Buckle up, because the second half of 2024 (arguably the best half, right?) is bursting with a stellar lineup of shows.

From pop concerts to head-banging metal havens, there’s something for everyone.

To help you navigate this diverse selection, we’ve dropped the spotlight on the hottest gigs hitting the Qudos Bank Arena stage.

Let’s dive in!

Disney on Ice: Road Trip Adventures (17 – 21 July): Dust off your Mickey ears and fire up the nostalgia cannons! This ice spectacular is pure, unadulterated fun for the whole fam.

Witness everyone’s favourite cartoon crew – from the OG Mickey and pals to the new gen with Moana and Elsa – glide across the ice in a dazzling display of acrobatics and storytelling. It’s the perfect excuse to relive your childhood (or introduce your own little ones to the magic) with a sprinkle of sparkly costumes and heart-warming singalongs

Buy Tickets

Hot Wheels Monster Trucks Live (3 – 4 August): Forget your Spotify playlists – the only soundtrack you need here is the earth-shattering roar of monster truck engines!

Witness these mechanical behemoths defy gravity with epic jumps and tire-shredding stunts.

This high-octane show is perfect for unleashing your inner child and celebrating the glorious absurdity of giant trucks doing what giant trucks shouldn’t.

Buy Tickets

aespa (30 – 31 August): K-Pop’s latest supernova, aespa, are bringing their genre-bending sound and out-of-this-world concept to Sydney.

Brace yourself for a mind-blowing visual and musical experience – these girls don’t just perform, they create immersive realities (literally) with their cutting-edge live shows.

Buy Tickets

J Balvin (6 September): The king of reggaeton is bringing the Latin heat to Sydney! Get ready to shake your body and sing along to J Balvin’s infectious anthems that have topped charts worldwide.

This is your chance to lose yourself in the irresistible rhythms of Latin trap and reggaeton, all under the electric atmosphere of a live show.

Buy Tickets

Iron Maiden (12 – 13 September): Prepare for a metal pilgrimage! The undisputed godfathers of heavy metal, Iron Maiden, are a must-see for any fan of the genre.

Witness Bruce Dickinson strut his stuff across the stage, belting out classics like “Run to the Hills” and “Iron Maiden” while Eddie, their ever-present mascot, makes a terrifyingly delightful appearance.

This is pure, unadulterated metal mayhem – expect soaring guitar solos, thunderous drums, and a crowd that’s there to worship at the altar of heavy metal.

Buy Tickets

Thirty Seconds To Mars (14 September): This alternative rock outfit isn’t your typical stadium act.

Thirty Seconds To Mars are known for their theatrical live shows, complete with elaborate set designs and frontman Jared Leto’s captivating stage presence.

Expect a powerful performance that blends thought-provoking lyrics with electrifying rock anthems.

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Sooshi Mango: Home Made (4 – 5 October): This isn’t your typical concert, but it’s definitely a delicious diversion.

Sooshi Mango, a popular online food personality, is bringing her culinary creations to life with a live show.

Expect cooking demonstrations, audience interaction, and perhaps even a chance to sample some of her mouthwatering recipes.

It’s a fun and interactive experience for foodies and fans alike.

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(G)I-DLE (2 November): Another force to be reckoned with in the K-Pop world, (G)I-DLE are all about girl power with killer vocals, fierce dance routines, and self-produced music.

Their live shows are a vibrant explosion of energy, showcasing their impressive artistry and tight-knit bond.

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Take That (7 November): Swooning teenage hearts rejoice!

The legendary British boy band is back, ready to rekindle the 90s nostalgia with their signature smooth sounds and iconic dance moves.

This is more than just a concert – it’s a journey back to a simpler time, filled with catchy tunes and those oh-so tight harmonies.

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Trevor Noah (20 November): The Emmy Award-winning comedian and host of The Daily Show is bringing his razor-sharp wit and social commentary Down Under.

Prepare for an evening of side-splitting laughter as Noah dissects current events with his signature blend of humour and intelligence.

This is your chance to see one of the most influential voices in comedy tackle the world’s absurdities head-on.

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José Carreras and Plácido Domingo (23 November): Witness operatic history in the making!

This is a once-in-a-lifetime opportunity to see two of the greatest tenors of all time, José Carreras and Plácido Domingo, share the stage.

Prepare to be transported by their soaring vocals and experience the power and beauty of classical music live.

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Twenty One Pilots (24 November): This Grammy Award-winning duo is known for defying genre expectations.

Expect a high-octane performance that blends alternative rock and hip-hop with pyrotechnics, impressive visuals, and frontman Tyler Joseph’s signature energy.

This show is a sonic and visual spectacle, perfect for fans who crave something unique and innovative.

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Sydney Kings 24/25 Season (Season runs from October to April): Calling all ballers! Catch the Sydney Kings as they battle it out for NBL glory.

Witness electrifying slam dunks, fast-paced action, and the raw energy of professional basketball at its finest.

This is your chance to cheer on the home team and soak up the electric atmosphere of a live game.

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With everything from K-Pop to opera, Qudos Bank Arena caters to all musical tastes. So grab your tickets, get ready to dance (or mosh!), and prepare for an awesome night (or day) of live entertainment!

Sometimes, a regular ticket to your favourite band or must-see sporting event might be good enough. When it’s a venue like Qudos Bank Arena — which hosts the world’s starriest acts and boasts the title of Australia’s largest indoor Arena — then you can rest assured that the event will be unforgettable, even if it’s all the way in the bleachers.

The chance to attend that one event that’s always been on your bucket list might be satisfying enough. But what if you could treat yourself to an extra special experience? What if you could truly make it a night to remember with exclusive amenities, unmatched luxury and the best seats in the house?

You’re already preparing for what might be the greatest night ever, why not make it a little greater? That’s where Qudos Bank Arena’s lush premium options come in. They are the top-tier offers within an already top-tier venue, promising both the best in music, comedy and sports, and the best in comfort, convenience and experience.

First there’s The Terrace Seats, meticulously designed to offer the most space for truly enjoying the show (say goodbye to cramped mosh pits). With these seats, you can truly revel and let loose in the space, with plenty of room to thrash along to your favourite rock band or cheer on your biggest sporting legends. For some, the extra leg room alone might be enough to purchase this option, but there’s plenty more on offer at these best seats in the house.

Here in The Terrace, you can also treat your tastebuds to curated gourmet snacks and beverages. What’s more, you can grab them without ever having to leave your seat, ensuring an uninterrupted show with delicious eats for extra measure. These seats will make you the envy of every other hungry concert-goer, with an uninterrupted view of the stage to boot. So maybe you’ll take your pals to the Qudos Bank Arena Terrace, but what about your colleagues or family.

Well, the Corporate Suites have you covered. If The Terrace is your luxurious option, then this is the cream of the crop. Here, exquisite food and beverage is on offer from in-house attendants at your service, all delivered in an exclusive private suite with room to spare. These suites are suitable for larger groups or even family and work events. The diversity of Qudos Bank Arena’s event calendar means organisations can tailor invitations to suit particular guests.

If you’re a boss looking to win brownie points with a new business partner or reward staff, these Corporate Seats are the surest way to win at work. Who can deny the pleasure of being waited on with gourmet food at the best event venue in Sydney? So, if you’re planning a visit to Qudos Bank Arena for an event, be sure to elevate the experience tenfold with the venue’s premium options. Go on, make it a night to remember.

Find more details about Qudos Bank Arena’s Terraces Seats here, and Corporate Suites here.

Alert your Nonnas, because beloved comedy trio Sooshi Mango are bringing an all-new show to Qudos Bank Arena later this year.

Sooshi Mango have spent years making us laugh with their hilarious characters and viral online skits.

The comedy trio, composed of brothers Joe Salanitri and Carlo Salanitri and friend Andrew Manfre, burst onto the comedy scene with their knee-slapping takes on Italian culture, promptly blowing up on social media and establishing Sooshi Mango as one of Australia’s biggest-selling comedy acts.

@sooshimango
Second Sydney show is on sale now!! Hurry uppa an get your ticket!! #foryou #fyp #viral #xyzbca #sydney #mums
♬ original sound – Sooshi Mango

What’s so great about the trio is their spot-on personas (even our Nonno had a chuckle) and particular brand of comedic delivery, unleashing barrels of laughs simply with their hilarious mannerisms.

Sooshi Mango’s skits and characters have covered everything from the ‘Ethnic Mums’ at the supermarket, to overactive parents, fish and chip shop workers and the beloved favourite that is ‘Ethnic Dads’ in the garden (no fruit shop is safe).

These characters have seen Sooshi Mango amass millions of views, captivating fans of all ages with their relatable, nostalgic humour and hilarious delivery.

This unique brand of humour has seen the trio embark on a sold-out Australian tour in 2022 and break records with their crowds, but they’ve been cooking up something that might be even greater. This year, Sooshi Mango will bring the laughs with a whopping 25-city tour of Australia, slated for August to November.

What’s more, they’re armed with an all-new comedy set titled Home Made — a brand new show brimming with fresh jokes and characters, as well as the return of familiar favourites in the form of everyone’s favourite ‘ethnic dads’, Johnny, Vince and Sam.

Sooshi Mango’s older material is good enough to sustain belly laughs for years, but the promise of an all-new set makes their Qudos Bank Arena show an unmissable event on Australia’s comedy calendar. Home Made is set to be the trio’s biggest and best set to date with never-before-seen skits and musical numbers, as Sooshi Mango returns with an all-new show with the same hilarious antics.

Announcing the tour in a truly Sooshi Mango fashion, the trio released a recent skit in which Johnny, Vince and Sam were arrested and interrogated by the media — with a much-needed cameo from the ‘ethnic mums’ to boot.

Speaking of the tour in a press statement, Mafre described Home Made as “some of our best work yet,” with Carlo adding that “our Nonna would be proud.”

Joe continued: “We are going above and beyond to make sure this is not just a comedy show but a memorable comedy event for the people. It’s going to be a comedy rock concert.”

Sooshi Mango’s Home Made tour will hit Qudos Bank Arena in Sydney (the favourite venue of the ‘ethnic mums’, who hilariously called it Qudos Bank Arancina) for a two-night stay on Friday, October 4 and Saturday, October 5.

What are you waiting for? Grab your Nonno (if he’s not in the garden) to find tickets and more event details for Sooshi Mango’s Home Made tour here.

Hold onto your Mickey ears, because Disney on Ice: Road Trip Adventures is revving up for a whirlwind tour, landing at Qudos Bank Arena from 17 to 21 July 2024!

Prepare to be whisked away on a magical adventure with Mickey Mouse and the entire Disney gang. With multiple showtimes throughout the week, including afternoons, evenings, and weekend options, there’s a perfect time slot for every family.

This show promises a non-stop cavalcade of beloved characters and iconic destinations, bringing the enchantment of Disney stories to life in spectacular fashion. Imagine setting sail with Moana across the sun-drenched waves of Motunui, feeling the earth shake with Simba and his friends in The Lion King, and soaring on a magic carpet with Aladdin on a whirlwind adventure.

Remember that heartwarming carnival scene from Toy Story 4? Woody and Forky will bring it to life in a larger-than-life way, ready to share some side-splitting shenanigans.

Join the adventures of Anna and Elsa in Frozen, where magic awaits them at every turn. The enchanting world of Arendelle comes alive on the ice, captivating audiences with its breathtaking scenes and heartwarming moments. Explore the London skyline with Mary Poppins, Jack, and the lamp lighters in Mary Poppins Returns. The magical world of Mary Poppins will leave you mesmerised as she returns to take you on a journey through the streets of London.

Now, before you pack your imaginary suitcase, here are some logistical must-knows. Tickets are available here through Ticketek Australia, and remember, even the littlest adventurers (aged 2 and above) need their own ticket. But don’t worry, those under 2 can snuggle up on your lap for free! We have got you covered with the details about what you can and can’t bring into the venue, so be sure to check that out here before the big day to ensure a smooth experience.

Disney on Ice shows are legendary for a reason. They’re a vibrant explosion of music, dazzling costumes, and incredible skating feats that leave you with a smile wider than Mickey’s. It’s the perfect opportunity to bond with your favourite people, relive cherished Disney moments, and create new memories that will sparkle brighter than Cinderella’s glass slipper. With an atmosphere that blends the wonder of classic tales with the excitement of new adventures, this event promises to blow your kids’ minds, and most likely yours as well. From the high seas with Moana to the icy peaks with Elsa, the African savanna with Simba, the carnival fun with Woody and Forky, and the magical streets of London with Mary Poppins, every performance is crafted to transport you into the heart of Disney’s most beloved stories. Each scene is brought to life with precision skating, intricate sets, and beautiful costumes that make the characters feel as real as your memories of watching them on screen.

So, are you ready to hit the road with Disney? Let the adventure begin! Mark your calendars, gather your loved ones, and prepare for an unforgettable experience that will leave you singing “Hakuna Matata” and “Let It Go” all the way home.

Disney on Ice: Road Trip Adventures at Qudos Bank Arena is an event you won’t want to miss, offering a magical escape that celebrates the timeless wonder and joy of Disney for all ages.

Get your tickets here!

After an outstanding 33-year career in the entertainment industry, Tim Worton, Group Director of Arenas for ASM Global (APAC), is changing pace.

Worton will step away from the industry after 25 years as part of the ASM Global family to pursue a different role, initially as a full-time student in 2025 at Moore Theological College in Sydney for 12 months, with the goal of then working in a pastoral, chaplaincy or ministry role.

A lover of music and live concerts, the veteran of thousands of stage acts and superstars insists the music will not stop when he departs at the end of 2024.

Highly regarded in the venue management and live entertainment world, he has been at the forefront of ASM Global’s live performance venues as Director of the Group’s arenas for the past 19 years.

The announcement of Worton’s career change was made during the 31st Asia Pacific Venue Industry Congress held at the Brisbane Convention & Exhibition Centre (BCEC).

ASM Global (APAC) Chairman and Chief Executive, Harvey Lister AM said Tim Worton would be greatly missed as Director of ASM Global’s portfolio of arenas throughout Australia and the Asia Pacific region.

“Tim has been a great ambassador for our organisation. He has made an admirable and life changing decision to follow his faith and we applaud his decision and wish him well.

“Tim’s leadership and executive management of the arena portfolio is demonstrated by the continued growth of the Group’s arenas through innovation and ongoing development of entertainment content for audiences.”

Tim Worton thanked the company and in particular Harvey Lister and Rod Pilbeam for their ongoing support during his time at ASM Global (APAC) and for his decision of a career change.

“The company has given me amazing opportunities that I will always cherish. Harvey has been incredibly supportive of my decision to go in this vastly different direction, allowing flexibility in my role and I am very grateful for his support and encouragement. Rod has been a great mentor to me over my 25 years with ASM Global and I am indebted to him for the important role he has played in my life.”

Reflecting on the highlights during his custodianship of the ASM Global arena portfolio, Worton says they are two-fold. “Helping to ensure there is plenty of live content and the company’s arena network is operationally and financially successful is a key part of my role. What I have loved most about my career is supporting and mentoring colleagues, helping to create opportunities for future development.”

The veteran of thousands of concerts is hard pressed to choose a favourite. “An almost impossible task, if I’m forced to choose, I’d go with Bruce Springsteen.”

Tim Worton says he is incredibly excited to embark on this new journey and hopes that he is able to make a difference in his pastoral role.

Enquiries: Gail Sawyer, Group Communications Manager – ASM Global (Asia Pacific)
M: +61 439 733 509
E: gsawyer@asmglobal.com

Date published: 20 May 2024

ABOUT ASM GLOBAL

ASM GLOBAL (ASIA PACIFIC)

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction) and UOB Live, Bangkok; Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain;
Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain and Riyadh;
Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and a part ownership of VenuesLive, the operator of Optus Stadium, Perth
King Abdullah Financial District Conference Center, Riyadh
Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com

Set to grace Qudos Bank Arena’s iconic stage for a one-night-only show on Friday, 6 September, Colombian singer J Balvin will deliver an unmissable set. Heading Down Under as part of his Que Bueno Volver a Verte Tour (It’s Good To See You Tour), J Balvin has tapped a special guest for the show and will come armed with an arsenal of his biggest chart-topping hits. The excitement around the pop phenom’s Sydney show is already at a fever pitch, but here are five reasons why you need to get yourself to Qudos Bank Arena on the 6 September.

No-skip setlist

It goes without saying, but J Balvin’s discography is reason enough to see him live. Of course, there’s his staple, billion-streamed hits like ‘Mi Gente’ and ‘LA CANCIÓN’, but the singer’s catalogue also spans five studio albums and collaborations with the likes of Dua Lipa, Cardi B, and Justin Bieber. With such an illustrious catalogue, it’s no wonder J Balvin has sold 35 million records worldwide, and why he’s rightfully crowned the “Prince of Reggaeton”. Sydneysiders simply must bask in this pop royalty come September 6.

Proven stage presence

It’s one thing to have a catalogue of bangers to your name, but bringing them to life with live shows and stage presence is another story. Thankfully, J Balvin has proven to deliver on the latter in spades, having headlined the world’s biggest festivals and embarked on international tours spanning more than 30 dates. More recently, J Balvin appeared at both last year’s Splendour In The Grass and Coachella 2024, the latter of which wowed revellers with a surprise cameo by Will Smith. With such a voluminous tour history under his belt, J Balvin will undoubtedly outdo himself with his Qudos Bank Arena show.

Phenomenal stage production

Renowned for his themed sets, J Balvin pairs his stage presence with phenomenal live performance production. At Coachella, the singer opted for an alien, galaxy-themed set, which naturally sent his performance into the stratosphere. J Balvin spares no expense when it comes to lighting, sound and stage design, donning elaborate costumes and going toe-to-toe alongside his backup dancers with high-energy choreography. It’s what makes his shows an unmissable experience, and Qudos Bank Arena is sure to accommodate all his wildest visions later this year.

Palpable crowd energy

Have you met better dancers than Colombian music fans? The answer is probably no, and given that J Balvin’s 2023 Australian shows sold out in under 10 minutes, his upcoming performance will be chock-full with an energetic crowd like no other. Qudos Bank Arena is unique in that it maintains an intimate feel while still housing thousands of people, so where better to get up close and personal with J Balvin alongside legions of fellow fans?

Sofi Tukker

If your dancing shoes weren’t already worn out by J Balvin himself, then special guest Sofi Tukker will have them reach the point of no return. The Grammy-nominated duo — who are stars in their own right with smash hits like ‘Purple Hat’ and ‘Drinkee’ — will kick off festivities as the openers of J Balvin’s Qudos Bank Arena show. The electronic duo will come equipped with their most recent album, ‘WET TENNIS’, and their technicoloured aesthetic will be more than enough to dazzle audiences ahead of the main event.

Get your tickets here!

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