Qudos Bank Arena Announces CSR Partnership Program with Foodbank NSW & ACT, Gotcha4Life, and Starlight Children’s Foundation

On 17 October 2023 – Qudos Bank Arena, officially announced its new Corporate Social Responsibility (CSR) community program with partners Foodbank NSW & ACT and Gotcha4Life. The announcement follows a comprehensive staff survey, revealing that mental health and sustainability are of paramount importance to Qudos Bank Arena’s team members, which compliments an extension of the Arena’s long-standing partnership with Starlight Children’s Foundation.

Since its inception in 1999 in preparation for the Sydney Olympics, Qudos Bank Arena has been dedicated to making a profound impact on the local community and this program will deliver a range of benefits to CSR Partners including monetary and inventory donations – including publicity activities, ticketing, and experiences.

Steve Hevern, General Manager, Qudos Bank Arena, stated, “Qudos Bank Arena is committed to driving positive change within the local Sydney Olympic Park community through focused CSR initiatives, aligning with the leadership demonstrated by the ASM Global Acts. We are delighted to announce Foodbank NSW & ACT, Gotcha4Life and Starlight Children’s Foundation as our official CSR partners. We believe these partnerships will not only benefit our business and team members but also have a significant positive impact on our community.”

Sustainability is a core business value for Qudos Bank Arena, and our partnership with Foodbank NSW & ACT exemplifies this commitment. The Arena recently donated surplus food during the Tony Robbins event in September 2023 and plans to work closely with Foodbank to further identify surplus food for repurposing for the benefit of both the environment and those in need. Teams from the Arena and naming rights partner Qudos Bank, recently volunteered at the Foodbank Distribution Centre to undertake the packing of 591 hampers, totalling 8,535 kgs of food supply, in support of Foodbank’s impressive goal to assemble 40,000 Christmas Hampers over the ensuing months.

John Robertson, CEO, Foodbank NSW & ACT“We are very excited to be joining Qudos Bank Arena as their new sustainability charity partner. Together, we will work to reduce food waste by redirecting surplus food from every major event at the Arena to people in our communities who need it most. We’re so grateful to also receive proceeds from their annual cloaking room program and look forward to seeing the positive impact of the partnership on the lives of Aussies doing it tough in our communities.”

Qudos Bank Arena is thrilled to announce a significant partnership with Gotcha4Life, a leading organisation dedicated to improving mental health and wellbeing. Founder and Director, Gus Worland, recently visited the Arena to introduce the Gotcha4Life program to all full-time staff, which was very well received. This partnership is set to officially launch this October, coinciding with Mental Health Month.

Gus Worland, Founder and Director of Gotcha4Life, “We are thrilled to partner with the team at Qudos Bank Arena. With our shared goals of bringing people together to connect and creating more opportunities in the community for our youth to build their mental fitness, we believe this partnership will be a key enabler not just within the QBA community, but beyond. Together, we will work towards creating a future where we can all be supported to build our emotional muscles, so no one worries alone.”

Qudos Bank Arena is also delighted to continue its collaboration with the Starlight Children’s Foundation, an organisation that has been bringing joy to the lives of seriously ill children for decades. Qudos Bank Arena initiated its partnership with the Starlight Children’s Foundation in 2017 when it was selected as one of the charities to receive support after being voted in by the Arena staff. Over the past six years, the Arena has proudly donated a total of $110,000 that was gifted for a wide range of events. Through these efforts, Qudos Bank Arena has positively impacted the lives of 2,820 children during the course of our enduring relationship with Starlight to date.

Louise Baxter, CEO of Starlight Children’s Foundation, expressed her gratitude, saying, “Qudos Bank Arena is a spectacular Venue with a wonderful team who are passionate about creating exceptional experiences. Seriously ill Starlight children and their families have enjoyed the joy and happiness of so many wonderful events and entertainments at Qudos Bank Arena. We are so thankful to the amazing Qudos Bank Arena team for their ongoing support of Starlight – helping us to brighten the lives of sick kids when they need it most and create lasting happy memories. Because happiness in childhood truly matters.”

In December, Qudos Bank Arena plans a special experience for a two-year-old named Happy Harry and his family during The Wiggles concert. This unforgettable experience will include a meet and greet with The Wiggles themselves, made possible with the collaboration of Accor, who is providing accommodation for Harry and his family.

In addition to the monetary donations, further opportunities are also being explored to support its CSR partners, such as donating event tickets and prizes, hosting events, complimentary function room hire, and encouraging its staff to volunteer and/or undergo workshops with its CSR partners. Qudos Bank Arena is excited about the future and the positive impact that these new CSR partnerships will bring to the community.

Photos and Video by Aaron Leslie

ABOUT ASM GLOBAL

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues.

Follow us on Facebook, Instagram, LinkedIn, and Twitter. Visit asmglobal.com

ASM GLOBAL (ASIA PACIFIC)

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

Entertainment and Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; Aware Super Theatre at ICC Sydney; BCEC Great Hall, Brisbane; Cairns Arena: Bangkok Arena and EM Live Theatre, Bangkok (under development), Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; Axiata Arena, Kuala Lumpur; and Jeddah Arena, Saudi Arabia (under development),

Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain,

Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Shenzhen, Bahrain (under construction), and Jeddah (under development), and;

Stadiums – Suncorp Stadium in Brisbane, National Stadium Bukit Jalil in Kuala Lumpur, Kai Tak Sports Park Main Stadium, Hong Kong (under construction) and a significant ownership of VenuesLive, the operator of Accor Stadium, Sydney; CommBank Stadium, Parramatta; Optus Stadium, Perth and Central Coast Stadium, Gosford.

For more information, visit asmglobal.com

ABOUT TEG

TEG is a global leader in Live Entertainment, Ticketing and Technology. Every day TEG connects fans to experiences and customers with brands. We are proud partners of some of the world’s largest and most iconic venues as well as leading event promoters globally. TEG operates worldwide out of seven country offices and includes Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix, TEG Live, TEG Dainty, TEG Sport, TEG Van Egmond, Laneway Festival, Handsome Tours, SXSW Sydney, TEG Theatrical, MJR Presents, TEG Lifelike Touring, TEG TES Live, Brickman, TEG Rockefeller, Rugby Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.

Ultimate Fighting Championship Makes History: Record-Breaking Sales, Global Allure, and Epic Upset. 

UFC 293, held at Sydney’s Qudos Bank Arena on 10 September 2023, marked the promotion’s sixth visit to Sydney and first since November 2017. The event not only delivered twelve breathtaking bouts but also shattered records, showcased the UFC’s global appeal, and witnessed an unforgettable upset in the world of mixed martial arts. 

The excitement surrounding UFC 293 was palpable from as early as the public on-sale with initial ticket allocations selling in an astonishing 13 minutes as fans rushed to secure their seats, amassing over $10.7 million in total ticket sales. This monumental result surpassed the previous Arena record held by the Rolling Stones by a remarkable 92%, highlighting the UFC’s unparalleled drawing power. 

UFC 293 attracted fans from around the world, with a large number of attendees coming from outside New South Wales (NSW). This interstate turnout emphasised the UFC’s status as a global sports phenomenon and demonstrated the universal appeal of mixed martial arts. 

This is the third time a numbered UFC event has been held at Qudos Bank Arena and was by far the biggest”, said Qudos Bank Arena General Manager Steve Hevern. “It is really pleasing to see the momentum continuing to build post-COVID. It is clear that the fans have spoken and live entertainment is well and truly back. UFC 293 was one for the ages. It was a massive effort by the entire Arena team, and I couldn’t be prouder of their determination to deliver a seamless operation that produced memorable experiences across the board.” 

The event reached its zenith with the main event, where Sean Strickland defeated Israel Adesanya for the UFC middleweight championship belt. This victory will be remembered as one of the most significant upsets in recent MMA history. 

The presence of over 1,000 corporate guests at UFC 293 highlighted the growing corporate support for the sporting extravaganza. The 360-degree configuration of the main auditorium allowed for the opening of the Contender Lounge, a unique super suite that offered a premium setting for over 100 guests. It was a record-breaking night for corporate sales, emphasising the increasing recognition of UFC’s global reach across all price categories. 

UFC 293 wasn’t limited to the action inside the Arena, it spilled out into the community with two free events attended by thousands of fans, with the Press Conference on Thursday and Ceremonial Weigh-Ins on Friday adding to the excitement of the week. The UFC Fan Experience outside the venue provided fans with an immersive experience, allowing them to partake in activities that included athlete interviews, Legacy belt, Fighter faceoffs, striking machines, and access to merchandise. 

Further to breaking records in ticket sales and corporate support, there was also a staggering number of food and beverage serves as fans enjoyed the event to the fullest, adding to the overall spectacle. 

Fans had waited six long years for UFC to return to Sydney and they celebrated by turning out in record numbers for an unforgettable week of events, culminating with an incredible fight card last Sunday at Qudos Bank Arena”, said UFC Vice President Australia and New Zealand, Peter Kloczko. 

We are incredibly proud to have partnered with the NSW Government to deliver a brilliant program of events for UFC 293 fight week that captivated MMA fans across the city and thousands more that travelled to Sydney from far and wide to immerse themselves in the action.” 

UFC 293 will be remembered as a historic occasion that transcended the Octagon. It showcased the UFC’s global allure, shattered records, and delivered a heroic upset that left fans in awe. As the UFC continues to captivate audiences worldwide, events like UFC 293 serve as a testament to the enduring power of mixed martial arts to unite fans, athletes, and corporate partners in shared moments of excitement and triumph.

ABOUT ASM GLOBAL

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues.

Follow us on Facebook, Instagram, LinkedIn, and Twitter. Visit asmglobal.com

ASM GLOBAL (ASIA PACIFIC)

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

Entertainment and Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; Aware Super Theatre at ICC Sydney; BCEC Great Hall, Brisbane; Cairns Arena: Bangkok Arena and EM Live Theatre, Bangkok (under development), Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; Axiata Arena, Kuala Lumpur; and Jeddah Arena, Saudi Arabia (under development),

Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain,

Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Shenzhen, Bahrain (under construction), and Jeddah (under development), and;

Stadiums – Suncorp Stadium in Brisbane, National Stadium Bukit Jalil in Kuala Lumpur, Kai Tak Sports Park Main Stadium, Hong Kong (under construction) and a significant ownership of VenuesLive, the operator of Accor Stadium, Sydney; CommBank Stadium, Parramatta; Optus Stadium, Perth and Central Coast Stadium, Gosford.

For more information, visit asmglobal.com

ABOUT TEG

TEG is a global leader in Live Entertainment, Ticketing and Technology. Every day TEG connects fans to experiences and customers with brands. We are proud partners of some of the world’s largest and most iconic venues as well as leading event promoters globally. TEG operates worldwide out of seven country offices and includes Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix, TEG Live, TEG Dainty, TEG Sport, TEG Van Egmond, Laneway Festival, Handsome Tours, SXSW Sydney, TEG Theatrical, MJR Presents, TEG Lifelike Touring, TEG TES Live, Brickman, TEG Rockefeller, Rugby Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.