Saturday 4 May 2024

The tour 
The sold-out S.O.S tour from Grammy award winner SZA in April 2024 was supercharged with an extensive selection of brand activations at Qudos Bank Arena, delivering an end-to-end fan experience not to be forgotten. 

The sell-out status of The namesake album is her best to date, earning SZA the record for the largest-ever streaming week for an R&B album in the US and claiming ten non-consecutive weeks atop the Billboard 200 chart. Add in three Grammy wins, and you’ve got an artist whose tour naturally engendered an unprecedented level of hype.  

The activations 
Over the three nights, Qudos Bank Arena, in partnership with the Arena’s in-house activations agency ZU Creative, delivered a brand activation showcase designed to amplify the customer experience, highlighted by activations from partners Asahi Lifestyle Beverages, profiling the new Pepsi Titanium branding, Rimmel London and a double-decker make-over bus and DJ activation/afterparty and BYD car giveaway. Additionally, official Card Partner American Express kept patrons guessing with their ‘More Machine’ offering a range of prizes to lucky Patrons. See afterparty here!

Creating memories 
The excitement didn’t stop as Influencers Sophie Love and Dan Brown collaborated with Rimmel London Australia to upgrade eight fortunate guests, treating them to the luxury of Qudos Bank Arena’s premium Terrace seats. Check out the experience here!

Draft cocktails on demand! 
In collaboration with supplier Diageo Australia, influencer @carbsmakeitokay enhanced the awareness of the Arena’s Draught Cocktails available to event attendees. Lara Severino (31,000 followers) and Qudos Bank Arena (19,400 followers) both shared posts featuring branded hashtags and #DraughtCocktails, creating more awareness of the opportunity available to all patrons. Be sure to watch Lara’s video reel here!  

To find out more about how you can elevate your brand to the next level, contact our Commercial Team here.