The famous MG Motor brand will be front and centre at future events staged at Australasia’s premier entertainment venue following the announcement of a three-year partnership today.
With Qudos Bank Arena regularly welcoming over one million fans a year to live events and having recently been named the No.1 venue globally in Pollstar’s Venue of the Month awards (March 2025, 15,001 to 30,000 capacity), MG Motor will have the opportunity to showcase its stunning range of vehicles to a wide and diverse range of potential consumers.
Qudos Bank Arena, which last November celebrated 25 years of live entertainment in the heart of Greater Sydney, is owned by TEG and proudly operated by Legends ASM Global.
In welcoming MG Motor to the Qudos Bank Arena family, Deputy General Manager Michael Cox said the two brands shared the same community values.
“We are proud to welcome the storied MG Motor brand to our venue. Like MG, our team at Qudos Bank Arena is focused on delivering premium experiences that exceed expectations,” he said.
“We are also both fuelled by a commitment to community, sustainability and innovation, which makes forming a commercial partnership all the more significant and effective.”
MG Motor last year celebrated 100 years of manufacturing and is a renowned brand throughout the world for quality, affordability and design appeal.
Peter Ciao, MG Motor Australia CEO also sees a natural fit, “At MG Motor we’re all about delivering exceptional experiences for our growing MG Family in Australia. That’s why partnering with Qudos Bank Arena makes so much sense. It’s a place where memories are made, and that aligns beautifully with our community. We’re proud to stand beside such a dynamic venue that makes world class events possible here in Australia, where people come to be inspired, entertained, and connected – values that sit at the heart of our brand”
From today, event goers arriving at Qudos Bank Arena will have the opportunity to view a new MG car as part of venue activations in the Grand Foyer. MG will also have a dedicated Private Corporate Suite at the Arena to host key stakeholders and will be the Presenting Partner of exclusive VIP parking at the venue.
Ciao added, “It has been a busy year for MG Motor Australia and we’re excited to have the chance to showcase our flagship and new models to fans when they visit Qudos Bank Arena”.
Qudos Bank Arena, Australasia’s largest and most diverse indoor Arena, has set new attendance records in 2025 as some of the biggest stars in entertainment make a beeline to Sydney Olympic Park.
From the whirlwind of UFC 312 sporting action to a superstar line-up of music icons such as Bryan Adams, Drake, Billie Eilish, Kylie Minogue, Dua Lipa and Katy Perry, recent events have captivated live entertainment fans and brought thousands of visitors to Sydney.
Billie Eilish’s Hit Me Hard and Soft Tour drew record-breaking crowds to Qudos Bank Arena, with more than 79,000 fans attending across four shows. Three of those performances surpassed the venue’s single-event attendance record, previously held for 18 years by Justin Timberlake’s FutureSex/LoveShow.
The big events will continue to roll out throughout 2025 and beyond, with this month alone hosting events that appeal to a diverse range of fans, including Hot Wheels Monster Trucks Live: Glow-N-Fire (16 and 17 August), country singer-songwriter Keith Urban’s High and Alive World Tour (22 and 23 August), Chromakopia The World Tour featuring American rapper Tyler, the Creator (26, 27 and 28 August), singer-songwriter and guitarist Paul Kelly (30 August) and the iconic Cirque Du Soleil: Corteo (4 – 14 September) and Pavlos Giannakopoulos Tournament (21 and 22 September). The Sydney Kings are back for another NBL season at Qudos Bank Arena, with their 2025/26 campaign getting underway 28 September, while the Sydney Flames will also play three blockbusters at QBA in their WNBL season. The full line-up of confirmed events for 2025 is available at www.qudosbankarena.com.au with more exciting announcements to come.
ABOUT QUDOS BANK ARENA
Qudos Bank Arena is Australasia’s number 1 venue for live entertainment and largest indoor arena, located in Sydney Olympic Park. As a world-class venue, it hosts concerts, sports events, comedy and family entertainment experiences, attracting over 1 million patrons annually.
ACKNOWLEDGEMENT OF COUNTRY
Qudos Bank Arena acknowledges that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories.
ABOUT MG MOTOR
MG Motor Australia launched in 2016 and quickly gained influence within the domestic landscape. Driving forward, MG is committed to developing and launching new and exciting models that are designed to meet the motoring needs and lifestyles of all Australian motorists. MG is owned by global vehicle manufacturer SAIC, who delivered over 5 million vehicles in 2023 and ranked 93rd on the 2024 Fortune Global 500 list.
In 2024 MG Motor Australia was ranked 7th in terms of sales* and successfully retained the title of Australia’s best-selling light hatchback and compact SUV* for the MG3 and MG ZS respectively. Additionally, the all-electric MG4 was crowned the 2023 winner of carsales Car of the Year.
In 2024 and 2025 the brand’s focus on driving innovation was demonstrated through the launch of new Hybrid vehicles including the MG3 and MG ZS, a centenary celebration nod to the brand’s legacy with the globally awarded all-electric Cyberster and in 2025 the Intelligence in Motion – IM presented by MG – premium brand with its IM5 and IM6 flagship models.
From humble beginnings in a garage in Oxford, England in 1924 to 100+ years later today, MG remains committed to driving innovation within the automotive industry.
*Based on VFACTS National Report for new vehicle sales in 2024
Legends ASM Global is the world’s leading venue management company and producer of live event experiences. Merged with Legends in 2024, with over 400 premier venues worldwide, Legends ASM invests and operates in the world’s most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
The merged company produces over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Legends ASM Global is also the world’s largest owner/operator of sports stadiums with a portfolio of 28 of the most iconic stadiums under management, including LA’s SoFi Stadium, AT&T Stadium in Dallas, Allegiant Stadium in Las Vegas, Yankee Stadium in New York, Suncorp Stadium in Brisbane, Optus Stadium in Perth, and Kai Tak Stadium in Hong Kong.
For more information visit Legends.net
LEGENDS ASM GLOBAL (APAC and MENA)
From its APAC regional headquarters in Brisbane, Australia, Legends ASM Global operates, manages and books a network of venues that includes:
- Stadiums – Suncorp Stadium, Brisbane; Kai Tak Sports Park Main Stadium, Hong Kong; and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth
- Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca-Cola Arena, Dubai; and Kai Tak Sports Park Indoor Arena, Hong Kong and soon in Riyadh
- Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai, and Kuala Lumpur;
- Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain, and Riyadh;
ABOUT TEG
TEG is a global leader in live entertainment, ticketing, digital and data which sits at the heart of the live event experience for millions of fans. TEG operates globally and includes TEG Live, TEG Sport, TEG Rugby Live, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR, Laneway Festival, Handsome Tours, TEG Lifelike Touring, TEG TES Live, TEG Europe, TEG Asia, TEG North America, Qudos Bank Arena, Ticketek, Ovation, FAN+, VIP NOW and SXSW Sydney.
