– a new era awaits world-class entertainment, sporting and cultural venue –
(Sydney, May 13, 2026) Ticketek Entertainment Group (TEG), Legends Global and Qudos Bank today announced the end of Qudos Bank’s 10-year naming rights partnership with Sydney Olympic Park’s landmark arena, following a highly successful decade-long association.
The venue, leased by TEG and proudly operated by Legends Global, will continue to operate as normal, with no change to scheduled events, bookings, ticketing or operations. A new naming rights partner will be announced later this month.
Since becoming naming rights partner in April 2016, Qudos Bank has been at the heart of Sydney’s cultural, sporting and live entertainment landscape during a defining decade for the arena.
Over that time, the venue has strengthened its position as one of Australia’s most important destinations for major events, welcoming millions of fans and hosting some of the world’s biggest artists, athletes and live entertainment brands.
During the Qudos Bank naming rights partnership, the arena has achieved significant growth, global recognition and record-breaking live entertainment moments, including being named a Top-5 Live Music Venue in the world for 2025 by Billboard magazine.
Across live music, sport, comedy and family entertainment, the venue has delivered record-breaking box office results, sell-out tours and landmark attendance achievements.
In March, it celebrated the sale of its 15 millionth ticket at Linkin Park, adding to recent highlights including an Australian box office record of $14.4 million for UFC 325, Billie Eilish setting a new single-event attendance record, and event spectaculars from P!NK, Katy Perry, TWICE and RÜFÜS DU SOL.
Originally opened in November 1999 with a performance by Luciano Pavarotti and built for the Sydney 2000 Olympic Games, the arena has evolved from the Sydney SuperDome to Acer Arena, Allphones Arena and, most recently, Qudos Bank Arena, becoming one of Sydney’s most iconic entertainment landmarks.
Cameron Hoy, Chief Operating Officer, Ticketek Entertainment Group, said Qudos Bank had been a valued long-term partner throughout a defining period for the arena.
“We are delighted that Qudos Bank has played such an important role in the Arena’s history. This long-term partnership is a testament to the value of bringing together ambition, commitment and a shared focus on delivering memorable experiences for fans. We sincerely thank Qudos Bank for its contribution to one of the world’s most iconic and visited venues.”
President & Chief Executive (Asia Pacific & Middle East) Legends Global, Harvey Lister AM, said the arena remained strongly positioned for its next chapter.
“This venue remains one of Australia’s most important live entertainment destinations, with a bright future ahead. We are grateful to Qudos Bank for their decade of commitment, collaboration and shared community focus,” said Lister.
Reflecting on the partnership, Kevin Ramsdale, Qudos Bank Chief Marketing Officer, said the naming rights agreement had played an important role in growing the Bank’s brand presence and connection with Sydney audiences over the past decade.
“We’re proud of our long association with this iconic venue and the many moments we’ve shared with the community. This partnership not only helped establish the Qudos Bank brand in the market, it allowed us to play a small part in supporting the cultural life of Sydney. After 10 successful years, now is a natural and timely moment for our naming rights partnership to come to a close,” added Ramsdale.
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ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands, delivering a fully integrated solution of premium services, including feasibility and consulting, project development, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Its unique approach ensures its partners remain front and centre while harnessing the power of its global network – including over 450 venues, 20,000 events, and 165 million guests annually – to enhance their business and guest experience. www.LegendsGlobal.com
ABOUT TEG
Ticketek Entertainment Group (TEG) is a Fan Experience Group, powered by digital, data, and technology, united by our purpose – We Partner to Make Life Better Live. With the Fan as its Star, TEG brings together Ticketek, TEG Touring, TEG Sport, TEG Experiences, and Ovation to create, promote, and power world-class live entertainment.
From global concert tours and major sporting events to immersive family and cultural experiences, TEG makes it easier for Fans to find, and attend unforgettable events.
